Cintas and GENYOUth Unite to Combat Student Hunger at Taste of the NFL
In the heart of vibrant New Orleans, where the streets were full of soulful jazz and scents of delectable cuisines, Cintas took part in the Taste of the NFL event through its partnership with GENYOUth to help support the national nonprofit organization’s goal of ending student hunger.
Taste of the NFL is the largest philanthropic culinary event held each year in conjunction with "The Big Game." This event brought together nationally renowned chefs including Andrew Zimmern, Carla Hall, Mark Bucher, Lasheeda Perry, and Tim Love, as well as locally loved Louisiana chefs, to serve delicious dishes to help raise funds in support of GENYOUth’s mission of ensuring all schoolchildren thrive by living well-nourished and physically active lives. Since its founding in 2010, GENYOUth has increased equitable access to healthy school meals and/or physical activity in 76,000 school communities throughout the nation.
This year’s Taste of the NFL event and related initiatives have generated a collective impact of $2.2 million. This funding will support approximately 1,000 schools and 540,000 students, increasing access to 146 million school meals to foster nutrition security among students.
“GENYOUth and Cintas both share a similar mission when it comes to helping those in their communities,” said Ann Marie Krautheim, CEO of GENYOUth. “Together we are helping to ensure that all students have the opportunity to start their day with a healthy school meal that fuels their minds and bodies.”
Cintas supported GENYOUth by providing over 40 Chef Works coats for celebrity and local chefs, over 80 aprons for culinary students, bar towels, hand sanitizer stations and WellnessMats®. This assistance alleviated the challenges in sourcing these products and helped ensure the event ran as smoothly as possible. It also ensured that participating restaurants and chefs had the necessary supplies for safety and effectiveness while fully enjoying the event.
“Part of our culture is to do the right thing, and by partnering with GENYOUth, we are helping enrich the lives of people that live in the communities where our customers and partners operate,” said Richard Guillory, Group Vice President of Rental at Cintas. “We were excited to be there and partner with GENYOUth and some of our customers to support this mission.”
Several Cintas customers, including local restaurants from Louisiana and other major sponsors, participated in the event. They emphasized how important it is to them to see Cintas support this specific event and help give back to their community.
“It’s always good to see that the companies we do business with support the same causes that we do and that we have a shared vision,” said Ryan Hacker, Executive Chef of Brennan’s, a customer of Cintas. “Cintas has been a great partner for us and has been essential for our business.”
Customers also expressed that Cintas has been a valuable partner in helping their business operations and knowing their specific needs.
“When I found out about Cintas, it was like a match made in heaven,” said Jackie Diaz, Executive Chef of Jamaican Jerk House and Cintas customer. “Every week, they're on time, my rugs are clean, and my towels are clean. During Mardi Gras season or special events, they remember to bring extra supplies, and I don’t even have to remind them. Cintas has been great for my business.”
For the 34th consecutive year, Taste of the NFL proved to be a critically important event that showcased the combined power of community, collaboration, and culinary. The partnership between GENYOUth and Cintas underscored the importance of enriching the lives of students while strengthening the communities they serve.